Teaser or show a new product
This point refers in particular to unboxing. For those who do not know it, it is an Anglicism. The principle is to present in the video the unpacking of a product in the smallest detail. Through this video, the author shows the instructions, the cable, and the goodies that go with it and the product itself, of course.
There are not really any specific types of products on which unboxing can be practiced. Games consoles, shoes, toys, computers, nothing is spared! It’s up to you to film anything that is likely to please your potential customers.
If your customers are many to want to see your new product with their own eyes, do not hesitate to make them a video hyper-lapse! It’s easy, fast and it gives you even more desire to discover your product.
Sell an experience
Some products are intangible or difficult to access and it is, therefore, difficult to offer customers the opportunity to try them. Take the example of a car, except by winning a contest or going to the motor show, it is not really possible to participate in a test drive for example. If your services or products are affected by this problem, try to give your customers dreams. Give them a preview through a video time lapse.
And that, team, understood it very well as you can see below on the first video by offering their customers a demonstration of taking the road from the car in a closed circuit.
Use appropriate #hashtags
It is not without reminding that hashtags are very important for your visibility on the web. Use them wisely and make sure they are relevant to the content you post (event, location, etc.). Thus, users outside your circle of subscribers could fall on one of your photos and follow you.
Be careful, however, not to create a lot of it will become too cumbersome. Take into account that Instagram is mainly characterized by hashtags and that the vast majority of users use this process to find visuals related to their interests.
Illustrate your moments of life
Indeed, if it seems insignificant for some, showing behind the scenes to fans can establish a close relationship with them. Subscribers love it! Take pictures of the last activity done at your school (outing, picnic, Harlem shake, etc.).
Show that there is a good atmosphere in your business. We are first and foremost humans and show that the atmosphere is pretty good in your office will arouse the interest of your subscribers who want to know more about you.
Follow other accounts
Nothing better than giving to receive back. As on other social networks, do not hesitate to follow other people to have new subscribers. However, the guarantee that a subscriber will follow you back is much lower than on Twitter.
Follow accounts that match the content type of your account to increase your chances.
Involve your fans
Turn your fans into advocates of your brand. For that, make them understand that they are unique and encourage them to participate in the promotion of your product or service. Organize contests and offer a prize to the user who has best known how to showcase your brand.
Let’s take the example of Lipton who wanted to target young people with his “Liptagram” campaign. Increase your fans even you can buy real Instagram followers. Next step, the contest took place over 4 weeks and allowed his fans to take photos around a theme with the Instagram application. Users then had to use a specific hashtag to have a chance to be selected among the winners and win a prize ranging from an iPad to a Safari in Kenya.